The yorCMO Proven Process
A Dependable and Flexible Step-by-Step Guide to Strategic Marketing, Customized for Predictable Sales Growth and Adapted to Our Client’s Unique Business Needs
We believe marketing should be simple and effective.
yorCMO’s fractional marketing services and proven process help growing businesses achieve way better marketing without the cost of a marketing executive or agency.
A fractional CMO is a professional marketer available to clients at a fraction of the cost of a full-time employee. yorCMO is a fiduciary partner, sitting at the table with the client when negotiating with agencies and vendors. The fractional CMO is working to build the client’s strategy, and executing it to drive sales like an owner would.
Why we are different?
- We are unbiased marketing experts who become our client’s fiduciary partners.
- We have a proven process that has been tried, tested, and proven to work time and time again to align our client’s marketing efforts with their revenue goals.
- Our Fractional Marketing System (Model).
Our Approach
We believe marketing should be simple and effective. Our approach starts with the six fundamentals. These are the foundation of our system. Simple, yet powerful building blocks. Once these are implemented, effective marketing follows.
- Know where you’re going
- Understand your buyer
- Positioning your offer
- Align sales and marketing
- Cadence for planning and accountability
- Structured approach to advertising
Our Proven Process
We are accountable for building the client’s marketing strategy and so much more. We develop the client marketing system, overseeing its execution with the client team, and making sure it is driving sales. Our proven process is designed to support B2B and B2C companies regardless of size or industry type.
This repeatable process is structured to be dependable and consistent, yet flexible enough to accommodate each client’s unique marketing needs.
- Discovery Meeting
- Marketing Audit
- Foundation Sessions (Marketing Strategy, Action Session & Kickoff, Deliverable: Foundation Quarter Plan & Kickoff)
- Quarterly Sprints (Weekly Check-Ins, Execution and Accountability, Action Session, Kickoff)
Notice Regarding Franchise Offers and Sales
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.