About Us
Meet Our Franchise Team
The yorCMO Brand Story
Jay Gordman and Joe Frost started yorCMO because too many of their business friends struggled with marketing. They were spending money they shouldn’t be spending on activities that didn’t support their goals. But that was just the symptom. The illness was lack of marketing expertise, resources, and time.
To help their friends and others with growth-minded businesses address these common problems and provide way better marketing, Jay and Joe created the yorCMO fractional CMO model. Now it’s possible to achieve excellent marketing that drives sales, without wasting time or money.
Are you a cultural fit, and will you be successful as a fractional CMO in our system. The cultural fit is the first and most important. To answer this question we simply need to know if you share our core values.
Our 6 Core Values – or What We Call “S.Y.S.T.E.M.”
Show Up and Own It
Your Success is Our Success
Score Keeping Matters
Trust the Process, Value the Expertise
Elevate Your Peers
Marketing Drives Sales
These core values guide us when hiring full-time team members, partnering with fractional CMOs, building strategic vendor relationships, and choosing clients. Yes, even clients.
Meet the Team
Jay Gordman
CMO, Co-Founder
Joseph Frost
CMO, Co-Founder
Molly Erftmier
Client Success Manager
Flor Arballo
Marketing Manager
Fanny Ramos
Business Process Specialist
Kristin Kruse
Marketing Coordinator
Maria Ley
Marketing Coordinator
Melissa Bernal
Marketing Coordinator
Our History and Growth
yorCMO was founded in 2017. For years, we created a culture to attract CMOs to follow our lead, building the franchise model with a proven track record of work-life balance, satisfaction (by both our CMOs and clients) and leveraging experience across the brand to help our clients succeed through yorCMO support, services and leadership.
When we launched franchising opportunities in 2021, we were able to convert our existing CMOs to become the first franchisees. More and more companies are re-evaluating their c-suite and considering the overhead as budgets shrink. yorCMO is the solution for aspiring CMOs thinking of “going out on their own” and those companies who do not need a full-time CMO.
Today, our franchise owners and CMOs are able to take advantage of years of experience and knowledge to drive client success by strategically leading in-house marketing teams. Their practice runs smoothly by using the proprietary yorCMO system, utilizing our back-end support and marketing coordinator services.
Two Business Options:
The Solo Model
Support your own clients with the support of our Marketing Coordinators and Practice Development Support team. On your own but not alone!
The Firm Model
Support your own clients and lead your Associate CMO’s work with additional clients. Our Marketing Coordinators and Practice Development Support team help you and all of your CMO’s.
We believe marketing should be simple and effective.
Interested in Joining yorCMO?
For more information about joining yorCMO as a Practice Owner or an Associate, complete the form below and we will set up a time to visit.
Notice Regarding Franchise Offers and Sales
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.