The yorCMO Process
We believe marketing should be simple and effective.
yorCMO’s fractional marketing services and proven process help growing businesses achieve way better marketing without the cost of a marketing executive or agency.
A fractional CMO is a professional marketer available to clients at a fraction of the cost of a full-time employee. yorCMO is a fiduciary partner, sitting at the table with the client when negotiating with agencies and vendors. The fractional CMO is working to build the client’s strategy, and executing it to drive sales like an owner would.
Problems we solve for our clients:
- Unbiased Marketing Experts (your Fiduciary partners)
- Proven Process
- Fractional Marketing System (Model)
- Focused on alignment of Sales and Marketing
We believe marketing should be simple and effective. Our approach starts with the six fundamentals. These are the foundation of our system. Simple, yet powerful building blocks. Once these are implemented, effective marketing follows.
- Know where you’re going
- Understand your buyer
- Positioning your offer
- Align sales and marketing
- Cadence for planning and accountability
- Structured approach to advertising
We are accountable for building the client’s marketing strategy and so much more. We develop the client marketing system, overseeing its execution with the client team, and making sure it is driving sales. Our proven process is designed to support B2B and B2C companies regardless of size or industry type.
This repeatable process is structured to be dependable and consistent, yet flexible enough to accommodate each client’s unique marketing needs.
- Discovery Meeting
- Marketing Audit
- Foundation Sessions (Marketing Strategy, Action Session & Kickoff, Deliverable: Foundation Quarter Plan & Kickoff)
- Quarterly Springs (Weekly Check-Ins, Execution and Accountability, Action Session, Kickoff)
Interested in Joining yorCMO?
©2021 yorCMO Franchise
2566 Leavenworth Street
Suite 200 | Omaha, NE 68105