About yorCMO
We empowers marketing leaders to create their perfect Fractional CMO practice with our proven system, tools, and support.
Our Story
Jay Gordman and Joe Frost started yorCMO because too many of their business friends struggled with marketing. They were spending money they shouldn’t be spending on activities that didn’t support their goals. But that was just the symptom. The illness was a lack of marketing expertise, resources, and time.
To help their friends and others with growth-minded businesses address these common problems and provide way better marketing, Jay and Joe created the yorCMO fractional CMO model. Now it’s possible to achieve excellent marketing that drives sales, without wasting time or money.
As a franchise model, we partner with skilled marketing leaders, equipping them with the resources to engage with businesses seeking to outsource their marketing leadership. We take pride in our ability to attract top-tier talent that aligns with our culture.
To excel as a Fractional CMO in our organization, it is crucial to comprehend and embrace our core values.
Our 6 Core Values – or What We Call “S.Y.S.T.E.M.”
Show Up and Own It
Your Success is Our Success
Score Keeping Matters
Trust the Process, Value the Expertise
Elevate Your Peers
Marketing Drives Sales
These core values guide us when hiring full-time team members, partnering with fractional CMOs, building strategic vendor relationships, and choosing clients. Yes, even clients.
Meet Our Fractional CMOs
Joseph Frost
CMO, Co-Founder
Jay Gordman
CMO, Co-Founder
Marguerite Yeo
CMO, Head of Marketing
Marshall Poindexter
CMO, Head of Client Success
Jamie Coffey
Fractional CMO
Rich Taylor
Fractional CMO
Brandie Rezac
Fractional CMO
Dave Blanchard
Fractional CMO
Eric Johnson
Fractional CMO
Lisa Sperow
Fractional CMO
Stephanie Broyles
Fractional CMO
Stacy Kamigaki
Fractional CMO
Allison Hart
Fractional CMO
Nanda Grandison
Fractional CMO
Chad Person
Fractional CMO
Aditi Karandikar
Fractional CMO
Ken Acer
Fractional CMO
Evan Featherstone
Fractional CMO
Erin Matts
Fractional CMO
Nikhil Hunshikatti
Fractional CMO
Swanie Tolentino
Fractional CMO
Nadine Nana
Fractional CMO
Sean Foote
Fractional CMO
Robert Mendelson
Fractional CMO
Support Team
Fanny Ramos
Head of Operations
Luis Rodríguez
Marketing Coordinator
Flor Arballo
Strategic Partnerships Mgr.
Aranza Herrera
Marketing Coordinator
Pauline Saberola
Business Development Exec.
Carolina Villafuerte
Marketing Coordinator
Maria Ley
Marketing Coordinator
Marie Borrego
Marketing Coordinator
How did we become a Franchise?
yorCMO was founded in 2017. For years, we created a culture to attract CMOs to follow our lead, building the franchise model with a proven track record of work-life balance, satisfaction (by both our CMOs and clients) and leveraging experience across the brand to help our clients succeed through yorCMO support, services and leadership.
When we launched franchising opportunities in 2021, we were able to convert our existing CMOs to become the first franchisees. More and more companies are re-evaluating their c-suite and considering the overhead as budgets shrink. yorCMO is the solution for aspiring CMOs thinking of “going out on their own” and those companies who do not need a full-time CMO.
Today, our franchise owners and CMOs are able to take advantage of years of experience and knowledge to drive client success by strategically leading in-house marketing teams. Their practice runs smoothly by using the proprietary yorCMO system, utilizing our back-end support and marketing coordinator services.
Two Business Options:
The Solo Model
Support your own clients with the support of our Marketing Coordinators and Practice Development Support team. On your own but not alone!
The Firm Model
Support your own clients and lead your Associate CMO’s work with additional clients. Our Marketing Coordinators and Practice Development Support team help you and all of your CMO’s.
We believe marketing should be simple and effective.
Notice Regarding Franchise Offers and Sales
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.